WHAT IS DIGITAL MARKETING ?
Digital marketing is also known as online marketing, the promotion of brands to connect the customer capability by using the internet and other forms of digital communication .this include not only emails, social media ,and web based advertising, but also include multi media messages and marketing channels.
DIGITAL MARKETING TOOLS
Digital marketing tools are type of apps that help us to attract ,engage ,sell ,retain customers online ,These tools help us to choose right methods for communication to deal with customer .these tools also help us to maintain and develop relationship with customer through the targeted messages and strategic information gathering . here is the list of some digital marketing tools .
1. GOOGLE ADS
Google ads tool is act as key tool in digital marketing for any business that is looking for meaning full ads in front of their target audience.it gives you a lot of bidding for you ads. you can also test your strategies here.
WHY YOU SHOULD USE GOOGLE ADS
- It gave you a wide reach on google .
- Increase brand recognition and awareness.
- It helps to stay connected with customers.
- Get faster results search engine optimization (SEO_) campaigns.
- Control your campaign budget.
2. SEMrush
SEMrush is one of the most popular DIGITALMARKETING TOOLS you can research any keywords ,check your competitors and much more.it is all in one marketing reporting software designed to help digital marketers to optimize their websites for better organic search traffic .
WHY YOU SHOULD USE SEMrush
- Suitable for all types of users.
- All in one tool kit .
- Analyse your position and get ahead of the competition in the current market.
- It also helps you to monetize your audience with our powerful tools for bloggers, publishers and affiliate managers.
- Develop a powerful content strategy with Data Driven Solution.
3. CANVA
Canva Allowed You To Create A incredible designs without having use complicated design software. this platform offers a wide range of templates, for different types of designs such as social media post ,info graphics and much more.
WHY YOU SHOUL USE CANVA
- Canva platform is an easy to use online graphics platform.
- it also provides a wide range of templates and tools to help you to create graphics.
- it’s easy to use to share your graphics with the world.
- this is a free platform ,which makes it a great options for Budget Conscious Creators .
- it is a great options for a beginners ,because it is easy to use and navigate.
4. WORDPRESS
Word press is mainly used too create blogs .here you can publish blog post on your site ,install plugins for SEO ,content editing etc. this content management system is go to platform for small to large business world wide in the field of digital marketing.
WHY YOU SHOULD USE WORDPRESS
- Easy to install and setup.
- manage your website from any computers.
- access your site from any where in the world.
- it is cheap and cost effective .
- no HTML or code editing is required.
5. BUFFER
Buffer is a social media management tool that helps small businesses for smooth workflow and help to built their brand, it offers a variety of tools to scheduling posts , analysing results, and engage with the customers .you can use it for landing pages ,collaboration with team members and much more .
WHY YOU SHOULD USE BUFFER
- It provides management flexibility.
- create a custom schedule for each platform and each profile ,each -and – every day.
- it will help to track social media performance.
- track your top-performing content.
- it helps to read favourite article and take few seconds to share it with others.
6. GOOGLE ANALYSTICS
Google Analytics is a free tool that helps you to analyse the performance of your website or app.it provide a direction into user behaviour, traffic sources, and content engagement. you can use this data to improve the data and optimize the user experience on the platform of digital marketing. GA also merge with the Google’s marketing and advertising platforms , including Google Ads and data studio. it can also provide data from other channels such as social media, e-mail marketing and referring websites .
WHY YOU SHOULD CHOOSE GOOGLE ANALYSTICS
- It helps to improve the bounce rate of your website , you will also found that how many visitors visit your website and also analyse their behaviour.
- Google Analytics helps you to establish to set a specific goals.by understanding the potential customers .
- it helps to track the website traffic, it captures data about the number of individuals accessing your website the pages they review and the interaction they have with us during the visit on the website.
- GA also helps by enhance e commerce insights by offering a advance features for tracking user interactions within an online store environment.
- it also helps to improving user experience by a technical evaluation user behaviour patterns, high engagements and exit points.
7. TRELLO
Trello is a popular , simple and easy -to – use collaboration tool that helps you to organizes projects and everything related to them into boards , you can also find all types of information – progress of our projects ,what’s being worked on , who will working on what etc.
WHY SHOULD YOU USE TRELLO
- Trello offers a ready to use marketing templates, such as editorial calendar, blog content schedule,.. etc you can create cards and assign task to specific team members using them .
- we can use Trello in built automation features that you can set any action in the tool you can also create your commands for your calendar , due dates of individual task and more.
- Trello follows the Kanban system , which is popular methodology used to achieve a lean management.
- All Project related items seen on one single page.
- Trello can be used immediately after signing up.
8. HUB SPOT
Hub spot is a leading contact relationship management CRM Marketing, Sales and customer service company with the simple mission it helps company by increasing sales and better growth . Hotspot provides a wide range of resources it includes five major hubs . these hubs are marketing hub, sales hub , service hub , CMS ( content management system) hub and operation hub.
WHY YOU SHOULD USE HUBSPOT
- It allows users to create all types of website content and optimize for SEO.
- It also helps to organize and track customer communication.
- it provides helpful marketing insights and analytics.
- Hub spot has powerful and robust sales engagement features .
- it provides smart automation .
9 . SEO
SEO Stands for search Engine optimization . SEO is a technique to get traffic for the website this is the best parts of digital marketing tools. it also helps to research , monitor, and manage your social media content. it aim to improve your websites position in search results pages (SERPs).
WHY SHOULD YOU USE SEO
- It increases brand awareness.
- SEO reaches your entire targeted audience.
- SEO is the key to research visibility .
- SEO is the long term marketing strategy in the marketing field.
- SEO is a cost effective way to grow you business.
10. GOOGLE TRENDS
Google trends is a website by Google that analyses the popularity of top searches queries in Google search across various regions and languages. the website uses various graphs to compare the search volume of different queries overtime. Google trends is a tool that Google offers for free .
WHY SHOULS YOU USE GOOGLE TRENDS
- The google trends helps to choose the best keyword which helps you to find out the most targeted queries .
- it help you to monitor your brand and work on the weak area . The trends and patterns helps you to develop strategies that you implemented in your project and work smartly to reach the audiences .
- The Google trends mainly helps to check your competitors.
- seasonal trends ; Google trends can show you the seasonal trends as per choice .
- product development use the data from Google trends to understand customer preferences and tailor your product strategies accordingly.
